Episode 93

Is Abercrombie's New Campaign Really So Body Positive?

Abercrombie & Fitch just launched a new inclusive, body positive marketing campaign around Fierce, their well-known fragrance. The campaign features 20+ notable people, including a few plus size folks. Can a campaign around a fragrance do anything for positive body image? We discuss.

About the Podcast

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Heavy Conversation
Join Bruce from Chubstr and Jody from Bear Skn for the Heavy Conversation podcast. Heavy Conversation discusses the issues many plus size people deal with every day. From finding clothes that fit, to dating, to the my...

About your hosts

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Jody Koenig

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Bruce Sturgell

Bruce Sturgell is the Founder and Editor of plus size men's fashion and lifestyle site, Chubstr.com. Chubstr helps big guys and masculine folks curate their big & tall style through articles, photo shoots, videos, and an online shop offering sizes XL and up.